Last week I had the opportunity to attend a local ‘HootUp‘ event hosted by #yvrbloggers, a group of bloggers located in or around Vancouver, BC. The HootUp was at the Hootsuite ‘Nest’, aka their head office in Vancouver. It was an amazing experience, with the opportunity to hear from many different bloggers.
Although Jordan spoke very briefly on the topic, I have been thinking about his words ever since. He mentioned the 80/20 rule. Many social media and blogging gurus follow the concept of ‘giving’ 80% off the time and asking for something in return 20% of the time. This is often referred to as a ‘call to action’.
Initially this makes sense, give, give, give and then ask readers do something. In other words, provide useful, FREE content, tips or tricks and then 1/5 times try to sell them your e-book, refer a friend or schedule a webinar. Free information then a sale. It sounds like a great way to establish a relationship with your readers or followers as being useful to them, and not just wanting them as customers.
However, Jordan said he believed in 100/100. Provide FREE and useful information but ALWAYS ask for something in return. It could be as simple as asking for your readers to leave a comment (which we almost always do here at TOTS) or ask them to follow you on twitter, or sign up for your email list.
This stuck with me.
With both the 80/20 rule and the 100/100 rule, some readers will not take any action. People are busy, not interested in the topic, or just lazy. BUT I could see that if you ask 100% of the time, you are more likely to encourage action, rather than only asking 20% of the time.
But, won’t people get tired of always being asked for participation?
If you are constantly trying to sell yourself, or something else, YES! I cannot tell you how often I unsubscribe when all I read is ‘buy my e-book, it’s awesome’. However, when your call to action is a mix between the simple (and free) ‘follow us on Twitter‘ or ‘tell a friend about us today’ AND occasionally ‘check out these awesome reviews of my e-book on Amazon, you might have more success. (for the record, I have never written an e-book)
Ready for the call to action? Click one of the share buttons right below this post, or pin the image. Help us reach more bloggers and small business owners looking for FREE information. I promise, I have no e-books to sell.