Having a solid social media presence with fresh content that keeps a target audience engaged is crucial in digital marketing.
There is no hard-and-fast rule to creating engaging content.
Most times, you find that the dumbest ideas or posts actually draw the most traffic, and it’s not always about talent.
According to Scalefluence, where YouTubers go to make money, ”Some of the highest-paid YouTubers have undeniable talent.
Others just find a niche and make it work.”
Whether you’re a business owner looking for ways to boost social media engagement with customers or a full-time influencer, all you need is to find what works for you and your brand.
Remember, your audience will see your posts alongside those from their friends, family, and other brands.
For a social media user to actually pay attention to your post, it must truly resonate with them.
This article will show you how to make your social media posts engaging.
Table of Contents
Know Your Audience
The first step in creating engaging social media posts is learning about your target audience.
If you don’t know who you’re trying to reach, you won’t know how best to reach them.
Start by learning your ideal customer’s age, gender, location, socio-economic status, education level, marital status, and interests.
When you have this information, it’ll be easier to tailor your content to suit them.
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You may consider distributing a survey on social media for your existing followers to complete to help you know more about your target audience.
In your survey, you can ask what they like the most about your product, which social platforms they utilize the most, and how they found you.
You can also ask what items they’re most likely to shop for on your site.
Some brands offer incentives for completing their surveys, such as gift cards and product discount codes.
You could do that as well.
Furthermore, you can leverage the abundant tools and resources online centered on the demographics of social media users to help you learn more about your target audience.
Understand the metrics on your page; post consistently to keep your followers engaged.
Learn the Art of Storytelling
People usually like, comment on, or share posts on social media because they provoke emotional responses of some sort.
Stories stimulate our senses and help us get emotionally involved to the point where we remember details more vividly.
So, you can make your content resonate with your target audience and showcase the human side of your brand through social media storytelling.
In the process, you form strong, long-lasting bonds with your followers and improve audience loyalty.
When telling social media stories, use your ideal customers’ tone of voice and choice of words with relevant #hashtags.
Online audiences engage much more when there’s a fun visual element to a story.
You can do this by using online tools such as PosterMyWall and picking out fun animated social media templates to customize so they can go with your narrative!
Tell your stories from the customers’ viewpoint, and make them the center of your stories.
Since social media storytelling is a great tool for driving sales, you might be tempted to just post stories that lead to sales.
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That’s not the best approach.
The majority of your stories should be centered on adding value and building a relationship between your customers and your brand instead of trying to get customers to buy.
You can challenge yourself to show your product in action by creating a character that resonates with your followers, introducing a conflict, and showing your audience how the character found a solution.
Give Your Audience a Behind-The-Scene Experience
For many social media followers, seeing how things are done behind the scenes can be intriguing.
So, you can make a video of yourself packaging customers’ orders before shipping.
Not only will this showcase how efficiently you pack orders, but it’ll also give prospective customers a glimpse of the feeling they’d get when they patronize you.
If you’re an influencer who markets products for brands, you can offer your viewers backstage passes to see how you create content.
Let them see your numerous trials and epic fails before the ”picture-perfect” post is developed.
Or, you can show your followers how the typical day in the life of an influencer goes.
Take Advantage of User-Generated Content
Creating content may sometimes be challenging; in such cases, you can leverage user-generated content (UGC).
One way to generate UGC is by creating social media challenges or contests.
You can ask customers to send videos of themselves unboxing your product or have them capture photos of themselves using the product.
User-generated content serves as social proof for your brand since potential customers will see real customers using your products.
Of course, you’ll likely gain more social media followers when you Buy 100k Instagram Followers in the process since some social media users simply enjoy watching before-and-after photos without necessarily using the products that made them possible.
Over time, they may decide to give your product a try.
