Starting a blog is not easy, however it can be inexpensive to start. Many moms start a blog as a way to make some money while staying home with their children. One reason that this option is so appealing is that start up costs are relatively low. Katrina and I started this blog with a $300 investment. A typical small business would have an initial investment of thousands to tens of thousands. If you are anything like Katrina and I, you want to keep your start up costs low. For this reason, I am sharing this post on ways that I recommend you spend money on.
1. Hosting. We highly recommend using WordPress.org and having your blog independently hosted. We use Green Geeks and are very happy. It is about $5/month.
2. Obtain your own domain. Whether or not you choose to go with WordPress.org and thus need independent hosting, we highly recommend purchasing your own domain. Even if you plan to stay with Blogger or WordPress.com, it is well worth the investment to have a backup plan. It would be a shame to build up a blog as http://totsfamily.blogspot.com and then not be able to switch to http://totsfamily.com down the road. This investment can cost as low as $1, and typically less than $20 for a year.
3. Having a professional logo created. You have likely heard the term ‘branding’ in blogging. It is very important to create a professional image (also know as a brand) for your blog, even right out of the gate. This cost can vary and will likely be between $5-100. We definitely encourage you to look at a company’s or freelancer’s past work and decide if they might be a good fit for you. Then ask for a quote. Design Crowd is also a great option and you can find out more here. You should also keep in mind that the traditional method of sourcing a logo is different than crowdsourcing. The latter typically involves many different designers competing for your business and you only pay for your favourite design. You can check out some examples here.
4. Purchase a professional blog theme. Once you have decided on WordPress or Blogger, you will need to have a theme. There are many free options out there, but likely you will find more options, customizability, and ease of use with one that will cost you a little more to get it done. For our WordPress based site, we use the Genesis Framework. Our theme cost us about $50.
5. Installation and customization of the blog theme. If you are at all ‘tech savvy’ you might be able to install the theme on your own and save some money. However, if you need any customization, you will likely need to hire someone. Companies typically have an option to help you with installation and customization.
This post was sponsored by DesignCrowd. DesignCrowd is the #1 marketplace for custom design online. Their mission is to discover the most creative design ideas and designers in the world. Easily get a design quote at http://www.designcrowd.com/design-quote