Driving traffic to your website is the central purpose of social media interaction for business, including Pinterest. The key with Pinterest is to include enough information to get your audience to not only re-pin your pin, but also to follow you so that they can re-pin and share more of your pinboards…and get them to click through to your website for more information.
There are some tested methods for accomplishing traffic generation using Pinterest.
How to Link Your Pins and Drive Pinterest Traffic to Your Site
Create Themed Boards Based on Your Blog
Create a new pinboard for every category on your blog. Plus, create some pinboards that are lifestyle oriented for your audience that don’t necessary go with your blog, but match the interests of your niche audience.
For instance, if you have a tutoring business and you primarily tutor high school students, you might, in addition to the typical study tips and information, include a board for things like graduation party ideas, or college prep. These are things that would be of interest to parents (and students) of high school students.
Other pinboards that are always popular include motivation and inspiration. These topics fit in every niche, and they are highly repinnable.
Include a Quote from an Article
When creating a pin, you have an opportunity to describe that pin. Pinterest allows you to take advantage of this chance to explain the pin and corresponding article.
Include a quote or keyword-rich summary of the blog post that you will be linking your readers to within the pin description. This will engage them and perhaps pique their interest enough to get them to click through. Be sure that your blog posts or articles and description resonate with your audience and match the particular theme of the pinboard you’re attaching it to.
Choose a Relevant Image
Pinterest is a visual wonderland, so the importance of enticing images cannot be stressed enough. In addition to taking your own photos, there are several software programs you can use to help you create images fast, like Canva and Pixlr. In addition, you can buy royalty-free stock images from sites like Fotolia, Graphic Stock, Dreamstime, etc. and add your post title, quote, and/or blog url to the image.
Keep in mind the images are displayed in a vertical format, so it’s best to create images with this format in mind. Luckily, if you create images using software like Canva, the image dimensions are already created, you simply have to select the Pinterest option and create.
Create an image that is not only interesting to look at, but will go with the topic and bring meaning to the words in the article or blog post.
Give some thought to select a relevant image. The image is also a good place to put a quote, a logo and URL watermark, and other information relevant to the blog post that you’ll be linking to.
Link Directly to the Page Where the Article Lives
After you upload a pin, you will need to edit the pin to link to a specific url. Do not link pins to a generic home page. When you direct pinners to your home page, they won’t know where to go to find the information you teased them with.
After all, people click pins because they are interested in learning about something specific. Therefore, make it easy on go to your site, and find the specific information they’re looking for.
Link each pin to the exact page that you want your readers to click through and read. It can be a blog post, a landing page, an article and even a product. In this way, you direct traffic to a specific location. It’s up to you.
Finally, don’t shy away from long images like infographics, or from using video. Pinners love infographics and they love watching video. Anything that is highly visual and pretty to look at will entice them to go further to see more by clicking through to your information.