Creating Valuable Content is the key to attracting consumers and improving sales performance.
Enhancing user experience through creating valuable content is the goal of every business worldwide.
Today’s marketers require effective methods for sharing information with consumers that will engage potential clients and enhance the success of any business.
Before creating quality content, certain elements and procedures are required, whose outcome will draw the right audience.
In the following article we will highlight the must-have checklist to creating valuable content.
Personalization and behavioral targeting are the most effective methods for ensuring that the right content targets the right audience.
Table of Contents
Five approaches are taken when creating valuable content
Findable
According to Jeff Hart, Head of Content Marketing department, the content should be accessible to the user.
Content requires a Search Engine Optimization (SEO) strategy to uniquely be identified by users.
By identifying the keywords and frequently asked questions from users, digital content creators are able to design content that is findable.
Basically, valuable content is created by identifying the audience’s needs first.
Appropriate header tags are used to improve SEO which enhances user experience hence improving the rankings in the search results.
A description of the content is also provided with links that direct users to the relevant information they want.
Readable
The first thing a reader examines after finding the content is information that is appealing to the eye.
A user will try to find information that is relevant to their need.
Appearance is important in terms of bulleting and numbered lists, content flow depending on the level of importance, and chunking.
The language incorporated should be natural and relevant to the content at hand.
The content to be provided should be simple and easy to comprehend for the reader satisfaction. readability can also be enhanced through consistency in style, design, language and word choice.
Content readability is a content marketing strategy that may draw a fine line between success and failure of the SEO.
Comprehensible
Language that is plain and simple is easy to apprehend.
When digital content creators and marketing teams employ basic rules of writing and communication, content becomes easily understandable.
Valuable content is one that the reader can comprehend, apply and share with other readers to promote the brand or the business.
The following should be avoided:
- Redundancy
- Use of passive voice, abbreviations, and foreign words.
The following is encouraged:
- Maneuvering of analogies and simple vocabulary.
- The appropriate content type, for example, include videos, images or audios where necessary.
- Logic in ideas and statements by correctly applying transitions in paragraphs to link sentences.
- Provide definitions, explained concepts and context to the readers.
Applicable
Content that is applicable should target the right market segment, be valuable and interactive and communicate effectively.
The reader should be able to understand the benefits they would acquire by implementing the information provided rather than cognitively overloading them.
Content that is interactive with the readers allows for feedbacks and responses making it easy for the readers to apprehend and apply the content.
Incorporating visual content gives clarifications where necessary and eventually, people will believe what they read.
Shareable
As stated by Gabriella Hoffman, Creative Director, the initial step to creating content that can be shared is to look at what worked for others before.
Content research on the static and dynamic user preferences creates a unique and engaging content for all market segments.
The content that is provided should provoke positive emotions to the reader enough to make them share with other audiences.
The level of social sharing depends on the type of the content.
Infographic content had the highest sharing rates compared to videos and lists.
A Demand Metric study conducted in 2016 showed that personalized content had better results compared to the non-personalized ones.
80% of the marketers involved in the study gave this evidence.
In this technological day and age, consumers will prefer content that has a human approach.
Digital content creators have put more effort into creating content that is engaging, has more traffic and revenue in the search engines.
The rising demand for humans to acquire knowledge and the cognitive intuition that humans possess will lead to engaging trends in content creation to satisfy the growing online population.
