Anyone with a website is always looking for Ways to Increase Web Traffic with Pinterest.
I could clearly see that the pins focussed on recipes that were simple, healthy and easy to make.
For me, being a big fan of Pinterest, this brought a big smile to my face.
Pinterest isn’t a social network; Pinterest is a Search Engine, it’s becoming a part of our daily lives.
I’m hearing from more and more people that they are using Pinterest to search for information instead of Google.
Whether it’s about finding the right recipe, finding toys for boys, or ideas for birthday parties, it seems that Pinterest is packing in a lot of information, and they do it all in a digestible and visual manner.
With over 150 million users and growing, I’m sure you would love to know how to get more traffic to your site.
Whether it’s for your blog or your business, there are ways to use Pinterest to help increase your traffic.
Here are 5 Ways to Increase Web Traffic with Pinterest.
Table of Contents
1) Link Your Website To Pins You Share
When you upload a pin or repin a pin to your Pinterest account, you have the option of editing the url of where the pin leads to once they’ve been clicked on.
Using the desktop version of Pinterest all you need to do is click on the pencil icon on the top right of a pin, and a pop up that looks like the bottom picture will show up.
You can change the url in the source box.
The great thing is that you can do this with any photo of yours that you upload onto Pinterest.
If you have photos of yourself at events, then have them link back to your website.
Have an e-book that you’re trying to promote?
Have that lead back to a newsletter sign up page.
2) Add Your Website To Your Pin’s Descriptions
When you add your website to your pin’s descriptions, these descriptions become clickable on the desktop versions of Pinterest.
This allows you to drive back traffic to your site when people are using the desktop version.
Here’s an example of a pin used by Cynthia Sanchez of Oh So Pinteresting.
One thing to be aware about on the desktop version, the url of a long website gets cut off and shortened for viewers.
However, if you have a very long url that you want to use, this will fully show up on pin descriptions for mobile versions of Pinterest.
Long urls can look very ugly in pin descriptions.
My suggestion is to just use your main site in your descriptions without using www.
3) Get Rich Pins For Your Site
Depending on the nature of your website, I highly encourage you to get rich pins.
Rich pins are pins that offer additional information to a user of Pinterest that are determined by the people who control the website from which a pin comes from.
Descriptions of pins can always be changed by another Pinterest user.
But rich pin information can only be changed by people who operate the website in which a pin originates from.
There are rich pins for recipes, online articles, places, movies and products.
To the right is a rich pin for article example from Thinking Outside the Sandbox, for their article, How to Photograph Outdoor Sports.
One of the great advantages of having rich pins for articles is that the pins stand out in desktop versions of Pinterest feed because of the bolded titles.
The meta description is also prevalent near the bottom of the pin once the pin has been clicked on.
And on the iPad version, rich pins for articles will have a nice “Read this on…” button as well.
My Trio Rings, an online jewelry commerce store, added rich pins for products, and noticed that their impressions as well as clicks for their pins increased by sevenfold according to an article by Sprout Social.
To find out more about rich pins for your website, you can read all about it on Pinterest’s business page.
This is one of the most effective Ways to Increase Web Traffic with Pinterest.
4) Join a Relevant Group Board
Are you new to Pinterest and want to get as much reach and traffic to your site as possible?
Consider joining a relevant group board.
A group board is a Pinterest board that has more than one contributor.
They’re easily identifiable by the little grey people at the top of the corner of a Pinterest board.
And while one of your boards may only have 100 followers and expose your pins to those 100, a well-established and well maintained group board can easily expose your pins to 100 times as many people.
Here’s an example of one by created by HappyGoLikcy Custom Silver Jewellery that focuses on handmade crafts sold on Etsy.
In order to join a group board, a person within the group must invite you.
Some group boards will also have instructions on how to join, but not all group boards will have that option though and will require an invite.
To find group boards, I suggest searching for Pinterest accounts that have similar interests as yours.
As you start to scan through their boards, you’re almost guaranteed to find one where someone is a member of a group board that’s relevant to you.
TOTS has created one for Business and Blogging moms.
In the case you can’t find one, you must start a Pinterest group board of your own.
Which is also one of the most effective Ways to Increase Web Traffic with Pinterest.
5) Make Your Pins and Boards Easily Found
One of the most common activities I see people do on Pinterest when they are starting off is to search for pins that they may be interested.
They’ll use the search function box to look for topics such as books to read in your 20s, kids lunch ideas for school, or funny quotes.
Whatever it may be that they’re searching for, learning to optimize your pins and boards for search results within Pinterest is a vital aspect in driving new visitors to your website.
While you may be tempted in creating board names or pins with elegant names such as, “Fast and Furious Meals,” users on Pinterest are not searching for them.
Instead they’re looking for boards and pins that are “30 Minute Meals” or “30 Minute Recipes.”
You need to find out what people are searching for.
Go to the desktop version of Pinterest and use the search box on the top left corner.
Start typing a word that you believe your audience is searching.
If your business has a focus on Valentine’s Day, then start typing in the word Valentine’s to see what people are searching.
When I typed in Valentine’s these were the suggestions that popped up.
Ensure that you’re using those words, and words that your readers, or customers are looking for in the descriptions of your pins.
And use the board names and their descriptions as well.
In Conclusion:
Those 5 Ways to Increase Web Traffic with Pinterest.
Do you have a wonderful tip for Ways to Increase Web Traffic with Pinterest?
Please share.
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It’s often said success in business often comes down to…
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So you are definitely all set for great Pinterest success, and here’s why.
The internet is increasingly visual. Already Google reports that 60% of its searches are videos and the most popular searches after that are images, leaving old fashioned text trailing a miserable third.
The prime driver of this change is the rise in the use of mobile devices, such as smart phones, making images and videos more acceptable than tiny lines of text.
So Pinterest is definitely the place to be, so what about the timing?
We have lift off!
Now is certainly the time to start exploiting Pinterest, because in August 2012 Pinterest opened its doors to anyone who wishes to join. No longer do they need to be invited by a friend or make a formal request.
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Fortunately, your timing and location is still immaculate, because I’m just launching my new program that will empower you to supercharge your traffic generation and leave your competitors choking in your dust…
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This is probably the fastest, surest way to get tons of targeted traffic you’ll ever find – Click her to Download.
It’s often said success in business often comes down to…
…being in the right place at the right time
So you are definitely all set for great Pinterest success, and here’s why.
The internet is increasingly visual. Already Google reports that 60% of its searches are videos and the most popular searches after that are images, leaving old fashioned text trailing a miserable third.
The prime driver of this change is the rise in the use of mobile devices, such as smart phones, making images and videos more acceptable than tiny lines of text.
So Pinterest is definitely the place to be, so what about the timing?
We have lift off!
Now is certainly the time to start exploiting Pinterest, because in August 2012 Pinterest opened its doors to anyone who wishes to join. No longer do they need to be invited by a friend or make a formal request.
So all you need to know now is how to use Pinterest and – more to the point – how to exploit its amazing growth to your maximum advantage.
Fortunately, your timing and location is still immaculate, because I’m just launching my new program that will empower you to supercharge your traffic generation and leave your competitors choking in your dust…
Valuable articles on Pinterest; How to Create a Vertical Pin for Pinterest, How to Change your Pinterest Account to a Business Account and How to Change your Pinterest Account to a Business Account
Great insights. Thanks for posting! I’ll have to look into the rich pins.
Thanks Kim. Rich pins are so important to bloggers, especially since it’s a big trust factor for Pinterest users.
Like this:) Thanks for sharing!
Glad to hear that! Thanks Jeanette.
Excellent article! Although I’ve been a Pinterest user for awhile and consider myself somewhat of an “expert”, I did not know 4 out of 5 of these tips! Thanks for sharing and thanks curating 5 extremely useful tips! I’m pinning this to Pinterest!
Thanks for the kind words Carole. Thanks so much for pinning it to your Pinterest account. Means a lot to me. Happy pinning.
Great tips! I love Pinterest and all of the options it offers to a blogger!
Glad you enjoyed the article Michelle. I couldn’t agree more, I love Pinterest and what it offers bloggers as well.
Great post! I’m going to give some of these pointers a try! Thank you. 😀
Thanks Miranda, I would love to know if it’s made some positive changes to your account. Happy pinning.
Great post! Quite a bit of my traffic to my blog comes from Pinterest so I certainly see the value of creating a great presence there. Pinning this to review later.
Pinterest is such a huge traffic driver for me Joanie. Next to Google, Pinterest is my most important traffic driver. Thanks for pinning this.
Great ideas! Thank you for putting this together, it is a very helpful list.
Thanks Elizabeth, glad that I could be of help you to you.
Top Tips !! I wish everyone would read this. This is an excellent post. Thanks for sharing with us. Keep it up. so Nice and Helpful!!
This is INCREDIBLE!!!!!!! I appreciate what you have done here. The technique you mentioned in very simple and easy way by using them we can improve our website. I have a blog, I will definitely apply this method in my blog. Thanks. Top Tips!!
Thank you for the tips. Pinterest is a great alternative to Facebook when it comes to bring visitors.