The FTC rules are clear now; we must disclose that we are being compensated within our post so here is 5 Creative Disclosure Statements for a Sponsored Post.
Sometimes when I am writing a sponsored post on my blog, I feel like the normal “This is a sponsored post by ____” is a little boring and makes it feel so much like a commercial to me.
Lately we have been working to “spice things up a bit” while still staying within the guidelines of disclosing the information.
The FTC’s Endorsement Guides
Get detailed info here regarding the FTC’s Endorsement Guidelines.
The basic intent of the Guidelines are;
The Guides, at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. An endorsement must reflect the honest opinion of the endorser and can’t be used to make a claim that the product’s marketer couldn’t legally make.
Is there special wording I have to use to make the disclosure?
No. The point is to give readers the essential information. A simple disclosure like “Company X gave me this product to try . . . .” will usually be effective.
Do I have to hire a lawyer to help me write a disclosure?
No. What matters is effective communication. A disclosure like “Company X gave me [name of product], and I think it’s great” gives your readers the information they need. Or, at the start of a short video, you might say, “The products I’m going to use in this video were given to me by their manufacturers.” That gives the necessary heads-up to your viewers.
Here are a few Blogger examples of Creative Disclosure Statements for a Sponsored Post:
This post is part of the (Agency name here) and (Promotion/Brand/#Hashtag) sponsored program. I received compensation as a thank you for my participation. This post reflects my personal opinion about the information provided by the sponsors.
I was so excited when I was approached by _______ to write a post and receive a free product!
I am really happy to work with our sponsor, ____, today to share this information with you!
This sponsored post is really coming at a great time because I was just thinking about how I could share with you about how to _____.
Thanks to my sponsor, _____, for supplying the free product to help me write this post today!
I cannot wait to share this sponsored post with you! When ______ asked me to share about their new _____, I was so excited because I knew that you would love it!
Do you see how these things can make the post a little less commercial and a little more personal?
You do need to make sure that you keep the font regular, not italic or smaller than your normal writing.
I hope that these tips helped you.
Writing a sponsored post is an important way to monetize your blog.
Remember to only share information that you believe in.
You want your readers to trust your opinion and know that you are only sharing things that you truly believe in.