Are you wasting your time if you can’t measure the effectiveness of your social media?
Social networks have become an integral part of business marketing and promotion, customer engagement, data analysis and other business-related aspects.
However, simply creating a social media profile or page isn’t enough.
Running a successful marketing campaign on social media requires a well-developed plan, carefully designed strategies and regular assessment of your approach.
Thus, it’s of the utmost importance that you learn the Best Ways to Measure the Effectiveness of Your Social Media in order to achieve the best possible results.
Table of Contents
Define your Objectives
When creating a social media marketing campaign and developing appropriate strategies, you should define specific goals you hope to achieve.
Not only will this guide you in the right direction, but it will also provide you with an insight into the effectiveness of your plan and strategies.
Namely, after starting your marketing campaign on social networks, you can go back to the objectives you’ve defined earlier.
If you haven’t achieved any of them, it means that your approach isn’t effective.
On the other hand, if you’ve attained most of them, it will show you which strategies have proven to be successful and which ones haven’t shown any results.
Therefore, you’ll be able to improve or replace the ineffective strategies, while keeping the successful ones.
Your marketing objectives should be realistic, measurable and specific, which will make it easier for you to achieve and assess them.
You may have one major goal, but it’s advisable that you divide it into several smaller ones.
This way, you’ll be able to design appropriate strategies for each of them, ensuring your success.
Vary your Marketing Techniques
Developing several different techniques will enable you to find the most effective one that will help you achieve your objectives.
If you vary your techniques, you’ll be able to compare them and their results, which will show you how effective they are.
After gaining more solid data, you can focus on the effective ones while leaving the rest behind.
Choose an Appropriate Measurement Tool
Depending on your social media channels, you’ll have different measurement tools at your disposal.
However, it’s advisable that you narrow down your options to a smaller set of tools that will be appropriate for your needs.
Social networks themselves have certain analytic tools that might meet your needs.
Google Analytics is the most commonly used tool.
GA has a range of features that offer flexibility, so it’s a great starting point for a business.
This analytic tool typically tracks the metrics that correspond to your business objectives.
Check your Website Traffic
One of the main goals of marketing campaigns on social media is to send more traffic to your business website.
So, by measuring your website traffic and verifying what traffic originates from your social network you learn how effective your work is.
To gain insight, compare traffic before and after you’ve become active on a social media platform or implementing certain strategies.
The overall analysis will give you a pretty good idea on the effectiveness of your social media campaign.
Measure Customer Engagement
The number of your social media followers isn’t a comprehensive indicator of your campaign effectiveness.
On the other hand, their engagement is a more accurate indicator.
The more engaged they are, the more interested they are in your product or services.
You need to keep track of their likes, posts, shares, tweets and so on.
The analysis of this type of information will show you the effectiveness of your engagement strategy.
Collecting reviews from your customers will provide you with valuable data about their satisfaction, opinions, criticism and so on.
By using paid surveys, people will get more motivated to give you feedback as they would get something in return – an opportunity to make money online, which is always a powerful motivator.
In addition, unlike online polls, surveys offer more genuine information because people are less likely to give random answers.
Although this might be an additional expense, it will definitely pay off in the long run.
Social networks have definitely become an essential part of online marketing. It is vital that you ensure the effectiveness of your social media strategies.
By defining realistic goals, choosing appropriate measurement tools and collecting valuable data on customer engagement, their satisfaction and your website traffic, you’ll gain an insight into their effectiveness and ensure their success.