photo credit: Bob Garlick
The HootUp was at the Hootsuite ‘Nest’, aka their head office in Vancouver.
It was an amazing experience, with the opportunity to hear from many different bloggers.
Jordan had amazing tips and tricks to give us, but one thing specifically stuck in my mind.
Although Jordan spoke very briefly on the topic, I have been thinking about his words ever since.
He mentioned the 80/20 rule.
Many social media and blogging gurus follow the concept of ‘giving’ 80% off the time and asking for something in return 20% of the time.
This is often referred to as a ‘call to action’.
Initially this makes sense, give, give, give and then ask readers do something.
In other words, provide useful, FREE content, tips or tricks and then 1/5 times try to sell them your e-book, refer a friend or schedule a webinar.
Free information then a sale.
It sounds like a great way to establish a relationship with your readers or followers as being useful to them, and not just wanting them as customers.
However, Jordan said he believed in 100/100.
Provide FREE and useful information but ALWAYS ask for something in return.
This stuck with me
With both the 80/20 rule and the 100/100 rule, some readers will not take any action.
People are busy, not interested in the topic, or just lazy.
BUT I could see that if you ask 100% of the time, you are more likely to encourage action, rather than only asking 20% of the time.
But, won’t people get tired of always being asked for participation?
If you are constantly trying to sell yourself, or something else, YES! I cannot tell you how often I unsubscribe when all I read is ‘buy my e-book, it’s awesome’.
However, when your call to action is a mix between the simple (and free) ‘follow us on Twitter‘ or ‘tell a friend about us today’ AND occasionally ‘check out these awesome reviews of my e-book on Amazon, you might have more success.
Ready for the call to action?
Click one of the share buttons right below this post, or pin the image.
Help us reach more bloggers and small business owners looking for Provide FREE and Useful Information.
Check out our free eBooks below
Free eBook download Biggest Facebook Marketing Mistakes – You are leaving a Ton of money on the table if you make these mistakes.
Facebook – The World’s Biggest And Best Social Relationship Site Just Got EVEN BETTER – And Here’s How You Can Now CASH IN Big Time – Click here to Download.
Free eBook download Linkedin Marketing Mistakes – EXPOSED: The Little Known Business POWERHOUSE Most Folks Think is Only For Job Hunters! Download Your Copy Here.
Free eBook download Harness The Power of Pinterest – Send more useful referral traffic than Linkedin and Youtube combined.
Free eBook download Mastering Google Plus Now – how you can cash in before the fur starts to fly?