Business branding involves many design aspects, one of these include making a logo. A logo is the visual identity of a business, it gives a ‘first impression’ to the public. A logo needs to state clearly what the business is about, as well as be easy to remember, that is why necessary research and brainstorming is required beforehand to gain brand clarity.
Apart from knowing what you want your logo to look like, it can be a costly expense to hire a branding professional, especially for a startup. With multitudes of free online logo makers available on the market it is important to know which ones will deliver the best quality. This article will discuss three of the top free logo makers in the world and what benefits they offer.
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TRUiC Logo Maker
TRUiC (The Really Useful Information Company) is an online company, started by entrepreneurs, that provides in-depth and easy-to-understand how-to guides on all aspects of starting a business.
They offer various free tools to assist startups that can’t necessarily invest in high-end business services like logo design and branding.
Their free logo maker has numerous benefits that make it unlike other branding services.
The logo maker offers high resolution images after downloading in two formats, namely, SVG (Scalable Vector Graphics) and PNG (Portable Network Graphics), with this they advise users about why these formats are used.
SVG formats allow images to retain their quality if they are on a small or big scale.
PNG formats will also retain image quality when it is made smaller in size, making it ideal for social media.
TRUiC’s logo maker does not require the user to login before starting the design or when downloading it – users can access the free logo maker straight away.
Additionally, this logo maker offers a simple and hassle free user experience.
All that is required is the business name and tagline (optional), and a few prompt questions to choose the industry, fonts, and how the business can be described.
After this users can download their logo, including several sizes tailored to different social media sites (Facebook, Instagram, LinkedIn, Twitter, and YouTube).
Canva Logo Maker
Canva, founded in 2012, is a popular graphic design platform with a lot of brand development tools and templates for social media, invoices, business cards, presentations, websites, as well as templates for education and marketing purposes.
They offer free and premium packages for a variety of personal and business needs.
Among the free tools is their logo maker, users can start with a blank template or choose from over 1,300 templates available in 15 industries.
Other benefits include the option to upload images and graphics to further customize a logo.
With the drag-and-drop editor the design process is easier, as well as more personalized.
Users can download their logos in PDF, PNG, or JPG format, and will need to open a free account with Canva and login to use the logo maker.
Wix Logo Maker
Wix, founded in 2006, is a cloud-based web development platform, it is well-known for its ease-of-use and accessible drag-and-drop web page builder, also including their AI-powered logo maker.
Although this is a free feature, users will need to have a Wix account to use it.
The benefits of this logo maker is the versatility in customization.
Users will need to answer a few business and brand clarity questions to generate their specific logo template, which can then be personalized according to different color schemes, fonts, sizes, background shapes, icons, as well as rotating and curving texts.
Additionally, the logo can be used for any purpose as the user will have full commercial rights to it. It can be downloaded in an SVG format and used on business cards and merchandise.
Most free logo makers require that users have an existing account to be able to use it.
Ease of use is also a common feature, however quality needs to remain consistent.
TRUiC’s free logo maker is at the top of the market as a logo maker as it ensures good quality without any expectations from the users in terms of logging in to an account.