You know how important search engine optimization is for every business and learning How to Do SEO on a Small Budget is critical.
You’re seeing some businesses doing a great job.
When you use Google to search for something that belongs to their industry, their websites are the first thing you see in the results.
But there’s an issue when you’re dealing with a small business: your budget is small, too.
SEO can cost a lot of money, and you cannot invest much at this point.
Does this mean you should give up on search engine optimization once and for all? Absolutely not!
There are simple strategies that will give you a jumpstart in SEO. They don’t cost a lot, but they definitely deliver good results.
On-Page SEO Is Where It All Begins
First and foremost, you have to optimize your website.
This means developing more content and making it better. But it also means including the right keywords in it. Google Keyword Planner is the usual tool for that.
Include the chosen keywords not only in the content, but also in the titles, subheadings, meta tags, and permalinks.
Dominate Local Search
When people use Google to search for businesses, they want to find something they can immediately access.
If, for example, they want to go to a gluten-free restaurant and they are currently in Berlin, they will type a search phrase like “gluten free restaurant Berlin.”
That’s the kind of locally-directed keywords you want to target.
You’ll do that by developing content that includes such keywords, but the SEO campaign won’t stop there.
You should also list your company with Google My Business, so it will appear on Google Search and Maps.
Google doesn’t charge for that, so that’s naturally the first thing you should do.
Engage in Guest Blogging
If you’re a great writer, you can do this for free.
If you’re not that good at writing or you don’t have time for content development, you can hire a freelance writer at SuperiorPapers for an affordable price.
This is the idea: you’ll develop high-quality content, but instead of publishing it at your own website, you’ll write it for another blog.
Before you do that, you’ll need to reach out to bloggers who accept guest posts.
It’s easy to do that; just explore the most popular blogs from your niche and see if they invite guest bloggers.
Then, follow their guidelines to write the content.
The post has to be absolutely great, so it will trigger the interest of this audience and encourage them to visit your own website.
Optimize for Mobile
This is not an option; it’s a necessity.
The current share of mobile internet traffic is 51% of total online traffic on a global level.
This means that people will usually use their mobile devices to search for information.
For Google to show your website in the results, it has to be mobile-ready.
Fill In the Gaps in the Industry
You probably did your research on competition before you started your business.
You had to do that, since you wanted to start a fresh and unique brand.
You’ll do the same time when you’re trying to start a fresh and unique SEO campaign.
What are your competitors doing?
Go through their blogs and you’ll easily spot their strategies.
What calls to action do they make?
What topics do they target?
How do they engage the audience?
How do they attract comments?
It’s hard to compete with someone who’s already great at something.
If you find their weakness, however, you can easily beat them in at least one category.
So find that weakness!
Discover topics they haven’t targeted and answer questions they haven’t answered.
Reach out to influencers they are not connected with.
Uniqueness is the only chance you have!
Become an Authority
If people recognize you as an authority in your industry, they will be more willing to purchase from you.
The SEO strategy is not only about using keywords; it’s also about working on your personal brand as an owner of a business.
Quora is a great place to make that happen!
You can start answering questions that are relevant to your business.
You won’t always suggest people to buy your product, but you will include information about your business in the bio.
When Quora users read a great answer and check who it’s coming from, they will be prompted to visit your website.
The more people do that, the more popular your site will get in Google’s search results.
Try Paid SM Ads
Even if your budget is small, you can still afford ads on Facebook and Instagram.
You’ll just set your budget to whatever you intend to spend, and you’ll create a nice ad.
The platform will show these ads in the feeds of highly relevant audience.
With that, your business will definitely get a nice boost on a local level.
The Takeaway: Good SEO Is Possible Even on a Small Budget
When you have a great deal of money to invest in SEO, you’ll just hire the best agency and leave things to them.
If you don’t have such an option, it doesn’t mean you cannot engage in SEO.
It only means you’ll be doing most of the things yourself.
With the tips we provided above; 7 Best Tips for Small Businesses: How to Do SEO on a Small Budget, you have good starting points.
Just make that effort and start!
Silvia Woolard is a young passionate writer and private tutor from Phoenix. In a free time she writes and works in a field of popular psychology. Feel free to follow her in Twitter.