How and Why You Should Resize and Optimize Your Images for your Blog

What’s the big deal about resizing and compressing images?Why should you resize and compress your images (or optimize them). Find out why and how!  It's not that hard!

If you have been blogging long enough, I’m sure you have read post such as, “What I Wish I Would Have Known When I First Started Blogging.”

Well, here is mine, “What I What I Wish I Would Have Known When I First Started Blogging.”

When I started blogging, I knew nothing about pictures!  I just uploaded them to my blog!  The first thing I learned was that I should watermark them in some way by adding my blog’s URL.  Then I learned about how I should label the alt text line of the images for SEO and Pinterest purposes.  I finally learned that I should re-size each image, and I  heard something about the Smush.it, installed that plug-in, heard that it was bad, and then uninstalled it.  It was all so confusing . . . and time consuming!

However, as I continued to research this topic of resizing and optimizing pictures by researching and talking to an expert about blogging, I came to a conclusion that optimizing your images before adding them to your posts is very important.

Why should you optimize your images?

  • Images that are not optimized make your page load slower as they are so big and your server has to download those images to your blog every time someone lands on that post.
  • These images will also take up a lot of room on your server which will affect your bandwidth and eventually make your hosting prices increase.

All those pictures I uploaded for months without optimizing them is taking up a lot of room on my server!  For me to go back and resize all my pictures and then put them back in my posts and delete the big pictures from my media will take forever!  It is something I am trying to do little by little, but I wish I would have known this information when I first started blogging.

How can you optimize your images?

There are two main steps you should take to optimizing your images.

  • Re-size your images.  I usually make mine 600 pixels wide at the most.  My theme will allow 700 pixels wide; but many do not, and I do not want to resize my images if I ever move to a different theme.    I use PicMonkey to do this, but you can use many photo editing  programs.  Re-sizing images in the media section of your dashboard is not enough.  You must do this step before you upload your images to your blog.

Here are directions on how to re-size images with PicMonkey:
Edit photo with Picmonkey–Upload your image and click on this button:
Resize button on Picmonkey-Go down to Resize and click on it.
–Put in the size on the left for how wide you want it to be.
How to resize pictures on Picmonkey–Finish all your other edits and then save the image.
–Here is  a “big” image of mine before resizing it, and look at how much smaller it became in the amount of space it will take on my server  just because I made it smaller.
Before I re-sized:               After I re-sized the same image:
Before I resized the picture. After I resized the picture.

  • Compress your images by using online services to make your images smaller.
    Basically, you are reducing the quality of your image here.  If you want to allow your image to be printed for decoration, then you would not want to compress  your images.  Also, if it makes your image fuzzy, you would want to leave it at 100%, and then you would not need to do this step.  Here you have to keep a careful balance between compressing to save space and compressing so much you lose the quality of your images.

There are different programs that you can use to compress your images.  Programs like Photoshop have it built into their features.  JPEG Optimizer has it set at 60% for optimization.  That is not usually crisp enough for me.
To compress my .jpeg images, I have been using JPEG Optimizer.  You can also re-size your images at the same time with JPEG Optimizer, which will be great when I am resizing and compressing the old images on already published blog posts.  Most of the time, however, I re-size the image on PicMonkey as I have to edit the images anyway.

Here you can see how using JPEG optimizer helped make the image smaller.  I kept it the same size, but I think I put it at about 85%.

optimizing pictures using JPEG Optimizer
For .png images, you can use TinyPNG to compress your images.

optimizing pictures using TinyPNG.

 In another post, I will share when you should use .jpeg images vs. .png images and the pros and cons of both types of images.

For more information on the importance of optimizing your images, you can read this post by Elegant Themes.  They mention different plug-ins that can be used, but I try to stay away from adding any more plug-ins than I have to use.  I love this quote from their post:

The importance of optimizing your images should not be underestimated. Optimizing your images will reduce your website’s page loading times, reduce bandwidth and improve the browsing experience for visitors. Your search engine ranking should also improve due to your pages loading quicker.

Amy Lynn Andrews also has many tutorials for using images on your blog.  Here is her tutorial for resizing images.

Do you resize and compress your images?

Create Killer Content For Your Blog
Content is Queen. Killer content is the best way to grow your blog. Enter your email and we'll send you our 20 page ebook 'Create Killer Content For Your Blog' immediately. It's free.
We hate spam. Your email address will not be sold or shared with anyone else.

6 Comments

  1. Anne Sweden October 17, 2014
    • Tammy @ creativekkids October 19, 2014
  2. Sandra Garth October 17, 2014
    • Tammy @ creativekkids October 19, 2014
  3. Elizabeth September 19, 2015
    • Katrina October 5, 2015

Add Comment