How to Repurpose Your Content

You know how you think you write a blog post, share it on social media a couple times, and you’re done with it? Well, think again!

I have 6 easy ways you can repurpose content from your website and blog, and redistribute it for increased traffic and more social media engagement.


There’s no need to just use great content once. Repurposing your blog posts and other killer content makes good business sense. It’s a good way to squeeze out as much value as possible from your current content. And repurposing also helps your customers by providing fantastic content in a variety of ways.

How to repurpose content

A good way to do this is to think about each piece of content and how you can reuse it.

Here are a few ideas to help you repurpose your content:

1. Take a special download report and use the content for article distribution.

The report is only available for download on your website but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site.

2. Use product content to create an autoresponder series.

If you have an info product available for sale (or a free one) you can take snippets of that content and turn it into an email autoresponder series. This way your customers can preview the content through the series and the autoresponder series can promote the actual product.

3. Create pinnable graphics out of your old blog posts.

Many of us have been blogging long before Pinterest was born. As such, the images that you may have included in your pre-Pinterest blog posts may be less than attractive for the Pinterest format. That is, if your old blog posts even have an image!

Blogging Tip Repurpose Content

Why not bring new life into your archived blog posts? Select a few evergreen posts and create new Pinterest-inspired images for each post and pin them. This is a great way to drive traffic to evergreen blog posts.

4. Use the content on your website for a product.

If you have articles on your website or blog you can easily turn these into a product. Simply choose a collection of articles you’ve previously written and make them available in download format for customers.

You can choose to use this content as a free giveaway to gain more subscribers, or you can turn it into an actual product for purchase. Not everyone is likely to look through your whole website or blog to find the content.

Also, people will often pay for the convenience of having the information at their fingertips without having to search for it.

5. Use your newsletter to attract search engines.

If you have a regular newsletter which you send out make sure you also archive it on your website after sending. This will help you attract more search engine traffic and will give new subscribers an archive to view previous newsletters.

6. Turn your audios into content, or vice versa.

If you have audios on your website, use them to get more free search engine traffic. Have the audios transcribed and place them on your website or blog pages. an option to consume your content. You can even take this a step further, as it relates to tip number 4, and create an audio-based product out of your content.

With a little thinking and planning you can make your content go a long way.


How do you repurpose your old content?

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