The Low Down – As a small business owner you should be working with bloggers and influencers. Learn some of the questions you should ask and how bloggers can help your business.
Working With Bloggers – Sandbox To Success Ep. 004
Hey, it’s Katrina from Thinking Outside the Sandbox and How to Start A Mom Blog. Today, I want to talk to you about how to work with bloggers if you’re a small business and vice versa. The reason I thought this was important is because I recently saw a post in a Facebook group where an Instagram user with about 120,000 followers contacted a business owner. A lot of people responded saying they shouldn’t send them 4 free products and that the person should pay.
I wanted to smack my head up against my desk and say “What are you DOING?!?!”
I understand, as a business owner sending products isn’t free. It takes money to make, ship, etc. etc. But at the same time, social media counts. They have a platform, and if the platform matches your business, heck yes you should do it.
Now some of you are thinking, “But aren’t they all scammers?” I hear ya. Not every blogger or social media expert is an honest one. There are things you can do to protect yourself thought.
If you get pitched, ask a few questions:
How long have you been blogging?
May I see screenshots of your analytics?
How long did it take you to acquire these?
What time-frame will they be promoting their review/post? (I do a social media blast immediately after the post, then in a week, 1 month, and 3 months). Not a lot of bloggers do this, and I have NO idea why! It’s in the blogger’s best interest to promote their work AND the small business gets the best return on their investment as well.
Across which social media will they be sharing their review/post?
You can see the growth (extremely fast growth may mean they bought their followers, whereas genuine growth will be matched by engagement from their followers).
I recommend small business have a monthly budget set aside for influencer outreach. You decide what that budget is for you.
You can also choose what kind of product feature you’d prefer:
Evergreen Content: Isn’t tied to a season or event. (I recommend doing it this way, as a blogger). This will leave you constant traffic year-round, rather than just during one season or event.
Bloggers: The most important thing is that you make sure that anything you put on your blog fits, and is the best work you’ve done each and every time. Do the best you can for these small business owners! I know things get busy at times, but you can take these posts and use them for your advantage!
Small business owners: Don’t be afraid to work with bloggers! Be nice, respectful, and lay out what you want before hand so everyone knows what the expectations are.
Thanks for tuning in for another episode! I’ll see you soon on episode 5. I would also like to start doing interviews on the podcast so if you’re a small business owner or blogger or you specialize in sort of social media and would like to contact us and get on the podcast go to www.totsbusiness.com or visit any of our social media outlets to connect with us and get on the podcast!