Summer is usually a rough time when it comes to blogging and to attract traffic.
People just don’t seem to be online as much when the weather is nice.
Here are some ways that bloggers can attract traffic to their site during the summer.
Ways Bloggers Can Attract Traffic to Their Site During the Summer
Write your posts ahead of time
If you have a full summer planned, you can still drive traffic to your website by having blog posts that are ready for publishing ahead of time.
Before summer starts, take a couple of hours in the evening each week write several posts at once.
Then, all you need to do is use Hootsuite or other schedulers to automatically post those blogs on the days you tell it to.
Your blog will have fresh content all summer and your readers won’t wane.
Schedule your social media updates
Social media sites are among the best ways to attract traffic to your site in summer-time.
The good news is that you don’t need to spend hours a day updating your social media sites.
You can schedule these updates with programs such as Buffer and TweetDeck.
If you have a Facebook fan page already set up, you can schedule ahead right from your page.
Optimize your posts for mobile
People are always on the go during the summer months so make it so that your readers can take you with them.
While most people will leave their laptops and tablets at home when they head out on vacation, hardly anyone leaves their cell phones at home.
To make your website content mobile-friendly, you can make your articles scannable with subheadings, use high-resolution images and include podcasts.
Create summer-related content
During the summer months, you want to focus your blog on things that have to do with summer.
This can be anything from keeping the kids entertained all summer to ways to beat the summer heat.
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