Leads are the lifeblood of any business. Lean more; read The Ultimate Guide to Generating Leads on Your Business Blog
Without a steady stream of current and potential customers, your business would not be able to survive.
Criteria for Success, a company dedicated to helping businesses improve their selling process, expounds upon this thought, stating,
“One of the biggest keys to a successful business is the generation of new sales leads.”
A lead is a person or company that has shown some interest in the services or products that your company provides.
It can also be a company or person who fits a target group for what you are providing.
Without leads, a sales team cannot be successful.
Therefore, generating good leads is just as important as refining your pitch or closing well.”
Use this ultimate guide in order to help you generate leads on your business blog, and ensure future business success.
Lead Capture Forms
When it comes to using lead capture forms, the options are numerous.
You will want to incorporate various types into different places on your website.
Understanding the way that each type of form functions will help you install it in an appropriate spot for maximum conversion.
If you need assistance installing the different types of plugins, WPBeginner offers a free tutorial with step by step instructions.
Pop Up Boxes, Light Boxes, and Sliders
The distinguishing feature of pop up boxes, light boxes, and sliders is that they all either partially or completely cover your content.
This forces your visitors to take notice and either fill out the form, or click to close out the box.
By installing this type of plugin, you can be sure that your visitors will not overlook your lead capture forms.
One popular plugin offering this type of lead capture form is OptinMonster.
A particularly powerful feature is the ability to use exit intent technology to present your visitors with one last chance to subscribe before leaving your blog.
You can also perform A/B split testing, and explore detailed analytics to evaluate visitor behavior and further improve the user experience.
A landing page is a stand-alone webpage.
Often referred to as a sales page, it is a separate page that can be hosted either on your website, or on another platform.
Unbounce explains the purpose of a landing page, stating,
“When discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.”
This means that your landing page should have no global navigation to tie it to your primary website.
“The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.”
One of the most popular landing page programs is Leadpages.
Leadpages is an industry leader, developing trusted service as well as cutting edge features.
They offer the ability to A/B test your landing pages to increase your conversion rate, leading to greater lead generation success.
Leadpages also integrates well with other platforms, making it simple to install and use.
Custom Lead Capture Forms
Sometimes the best way to capture your visitor’s data is to build a custom lead capture form.
These forms can be embedded in your blog’s sidebar, footer, or at the end of your content.
By building a custom form you can choose which data fields are most important to your business.
While many plugins offer limited data fields, a custom form offers an endless array of options.
It also allows you to customize the format and break the form up into multiple pages, versus one long form that may be intimidating at first glance.
WPForms is an easy to use plugin that allows you to customize forms to fit your needs.
It features a drag and drop template, so you don’t need to know complicated coding to build beautiful custom forms.
It also offers instant notifications so you can respond to leads quickly, and aggregates all your leads in one place so you can streamline your workflow.
Focus on Conversion
Lead generation starts with converting visitors to your blog into subscribers.
To do so, you must first get them to visit your website by using effective search engine optimization (SEO), ads, and social media strategies.
Once a user has consumed your content, your next goal should be to convert them into subscribers.
At this point, they have entered your sales funnel and become a lead. Forbes Magazine states,
“Your content has the power to convert your readers, turning them into full-fledged paying customers. Without a steady stream of conversions, your site would be without revenue, and your blogging strategy would ultimately fail.”
Neil Patel, online marketing guru, recommends that you place opt in forms at strategic locations throughout your blog. He states,
“Every section of your site is important for building links, but the more opt-in forms that you strategically place on your site, the more chances you’ll have to convert visitors into subscribers.”
You want to remove all barriers to subscribing by making it easy to sign up.
If visitors must scour your site to find an email sign up link, they are likely to give up and abandon their search.
Provide multiple locations and types of lead capture forms to make the process simple.
Increase Leads on Your Business Blog
Leads are essential for business success.
Your business blog can play a vital role in increasing the number of leads flowing into your sales funnel.
By optimizing the right types of lead capture forms, you can improve your conversion rate.
Installing forms in multiple places on your site improves the user experience by making it subscription simple.
Once a user has subscribed to your email list, you can continue collecting data and building a relationship with them, with the end goal of converting them into a paying customer.
Make lead generation effortless by maximizing the conversion rate on your business blog.