You probably use Facebook and Twitter to keep in touch and share content with friends and relatives but want to learn how to make the most of LinkedIn.
It’s worth bearing in mind social networking sites can also be used for professional purposes.
Whether you are self-employed or work for a large business, I think you must have a LinkedIn profile.
There are many benefits to being on LinkedIn, but I believe the biggest advantage of it lies in the scope for you to connect with millions of other professionals and businesses.
Indeed, the website is the biggest online professional network in the world, with more than 200 million members (including 11 million in the UK alone) located across the globe.
With around two people signing up to LinkedIn every second during the third quarter of 2012, you may already be missing out on significant opportunities to connect with new and existing clients.
Once you’ve registered on LinkedIn, you need to put in a little effort to ensure you continue to gain maximum benefit from it.
Your LinkedIn profile should be regularly updated with good-quality content that positions you as a strong candidate.
Many People use LinkedIn like a Resume
Many people use LinkedIn to showcase their professional experience while searching for a new job.
If this is something that you’re planning on doing, you should make sure all the information you put up about your skills and qualifications is correct.
Don’t be tempted to embellish the truth, this will only get found out later and could cause a job offer to be rescinded.
Companies that are using LinkedIn as a way to source potential candidates, meanwhile, should sign up to the network’s Career Pages function.
You can also get prospective employees to ‘follow’ your organisation.
This allows prospects to keep up-to-date with any company developments or job vacancies that arise.
Doing so means you can instantly get in touch with candidates should a new role suddenly become available.
Banners and videos can be used to make a profile visually-appealing.
The employee spotlights function allows existing staff to offer opinions why your organisation is a great place to work.
According to LinkedIn, a strong employment brand can reduce the cost associated with hiring someone by 50 per cent.
Create an Outstanding LinkedIn Profile
Invest time and energy to create a fantastic LinkedIn profile is good.
People must find you to access your profile or your efforts are wasted.
When you create an account you are given an automatically-generated profile name.
This profile name contains random characters, it’s not going to be recognized as you.
As such, you need to use the custom URL feature to make something more memorable.
I created my personal LinkedIn account with some key identifying pieces of information.
I set my URL to feature my name and City I was born in so colleagues instantly recognize me.
Once you’ve done this, I suggest you put a link to your LinkedIn page in as many places as possible.
This includes business cards, email signatures; it’s a great idea to put your URL on memory sticks and pens.
Promotional items are very useful at conferences, exhibitions or sales meetings.
They enable recipients to subtly interact with your brand and incentive to add you to their LinkedIn network.
Many Business are using LinkedIn to connect to Prospects
Right now, 95% of internet marketers are ignorant about the awesome power of this social networking site.
Which means they’re leaving money BIG MONEY on the table.
Because LinkedIn has the wealthiest members of all the social networking sites, as well as the most focused.
All of which adds up to a bonanza for those few internet marketers shrewd enough to take advantage.
But there is a problem…
It’s essential you approach LinkedIn professionally, avoiding the FATAL MISTAKES that will instantly destroy your chances of making any money from this goldmine.
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How are you using LinkedIn?
Share some Business networking insights on any other networking website?
For that matter – how do you raise awareness of your brand and establish new contacts?
We’d love to hear from you!