Whether you choose to focus on Evergreen Topics vs Hot Topics Which Is The Best Topic that will last for years is a big question.
What will be more useful in building up your site?
After all, both have their benefits.
The hot topics if you broadcast them correctly can reach a big audience quickly – as that’s what people are thinking about.
What’s more, if you’re quick to judge a trend, you can be one of the first people to write on the topic, which mean you’ll have a lot less competition.
On the other hand, when the topic has faded away from the collective conscience then it will quickly fall out of favor.
Evergreen content, in the meantime, can keep drawing audiences for years to come, which means that over its lifetime they’re set to draw much more people than the hot topics.
At the same time, a lot of people will probably already have written about these topics, making competition fiercer and a great deal of that traffic will come in the far future, which is less valuable than traffic drawn now.
So, which is better – Evergreen Topics vs Hot Topics Which Is The Best Topic?
As you’ve probably figured out, the short answer is ‘it depends’.
Both types of stories have their advantage and most successful websites will use a combination of both while learning more towards one or the other.
For example, news websites have a strong preference for hot topics.
That, after all, is why we read the news.
At the same time, there are slow news days, when there is just nothing to go on. In those cases, they will look for evergreen stories.
“Hobby websites, on the other hand, will mainly focus on evergreen articles with the occasional hot topic thrown in,” explains Ewan Chang, content manager at FlyWriting.
“That’s because the actions you undertake in such a hobby don’t change that much from day to day and week to week.”
Most of these websites are directed at creating content that will be useful to whoever comes to their website for the foreseeable future.
What should the ratio be?
Like is so often the case in the industry, you’ll see lots of different articles quote lots of different numbers.
One of the favorites is probably 80/20.
But then, for some reason, people always like those numbers.
Halle Gordon, a professional copywriter from 99homeworkhelp shares:
“Personally, I don’t think there is an accurate ratio. At the same time, you probably want more of your content to be evergreen than hot topics. In that way, your content does not decay as quickly and the vast majority of your website will stay relevant.”
The best way to use evergreen content and hot topic content is to use the latter to draw people in and the former to make people stick around.
For that reason, if you’re using hot topic content don’t be afraid to link to some of the stuff that you’ve written previously (though not too much as that can come across as sales-y).
Linking the other way, on the other hand, is less interesting.
After all, if people then follow that link a few weeks or months from now, they’re going to end up on content that they’re not going to find all that interesting.
Obviously, when that happens you’re increasing the chance they’ll close your website and go do something else.
How to get the most out of hot topic content
Due to the time restrictions on hot topic content, it is important that you get the most of it while you still can.
For that reason, if you do decide to run a hot topic piece, make sure that you push it hard.
There are a few ways to do this.
Along with such better-known strategies as paying money on social media to make sure your article gets a lot of attention, there are some that work well with hot topic content.
- Include lots of people. Often when you’ve got a piece of hot topic content it’s about something or someone. Make sure that you actually reach out to these people, to ask them questions and include links to their content in the stories. Doing so doesn’t just make your article more valuable by having valuable citations, but will make it much more likely they’ll share it across their network. And that will increase your exposure.
- Tell news outlets and magazines. If you think there is even a small chance that your local newspaper or a magazine would be interested in your story, why not send them a link? Sure, they might not be but then you haven’t really lost anything. And if they are, then that can really get you a lot of exposure absolutely for free.
- Find other people who have written similar stories in the past. Shooting off an email to other blogs or websites that have talked about related things in the past can work well, as these people have already shown that they’re interested and are much more likely therefore to broadcast your material across their network.
Stick to your niche
Whatever you do, make sure that both the evergreen and hot topic content that you’re putting out stays in your niche.
“Though hot topics might be interesting, it’s important for your website’s success that you stay on message,” emphasizes Demi Thatcher, social media manager at TheEssayTyper.
“Because if you don’t, then the drift that you experience as you cover topics not related to what you’re doing can often cause those people who have made it their habit to read your content to decide to look elsewhere,” she adds.
That’s a shame, as not all readers are made equal.
It’s incredibly hard to create a habit in somebody to regularly check what you’re putting out there.
Most readers will only come once and then never return.
For that reason, it’s important that you keep the ones who do keep coming back on board for as long as possible.
To do that, it’s useful if you create content that matches what they were originally interested in.
But don’t be afraid to experiment
At the same time, don’t be afraid to try slightly different angles of what you’ve already done in the past.
In fact, it’s important that you try out different approaches.
You must learn what doesn’t just get your audience to come back but gets them really excited.
After all, only a very tiny percentage of articles on the internet is actually going to generate serious traffic.
And to find them you can’t just keep doing what you’ve always been doing.
You’ve got to find those surprise articles which will earn you serious traffic and boost your standing in Google’s algorithms.
It will take some time
And for the rest, just keep going.
Figuring out what content works best for your audience?
It is a matter of writing articles and watching how your audience reacts.
Then, based on what you’ve discovered, writing something new.
This can sometimes mean that it takes a while for you to find the right balance.
Evergreen Topics vs Hot Topics Which Is The Best Topic?
That can be discouraging.
But don’t let it stop you.
You’ll figure out the right relationship and all your hard work will pay off as your numbers explode.
The only way that won’t happen is if you quit before you get there.
Check out these amazing resources for “Work at Home” inspiration.
- Work at Home Jobs with Freelance Sites
- The Top 13 Best Paying Work at Home Jobs
- Work at Home with Greeting Card Companies
- 6 Tips to Find a REAL Work at Home Job
- Work at Home Jobs as a Virtual Assistant
- Companies Hiring People to Work at Home
- List of Jobs where You Can Work at Home
- Working at Home Using Social Network Sites
- Everything you Need to Know about Becoming a Virtual Assistant
- 5 Jobs for Virtual Assistants
- How a Virtual Assistant can Save you Time and make you Money
- Working at Home as a Writer – With Upfront Pay – Part 1
- Working at Home as a Writer – With Upfront Pay – Part 2
- You Work at Home as a Writer – with Upfront Pay – Part 3
- Anyone can Work At Home As A Writer With Upfront Pay – Part 4
- Work At Home As A Writer With Upfront Pay – Part 5
- FIVE Companies Hiring People to Work from Home
- Finally Stay Healthy While Working At Home
- How to Survive Working from Home
- Setting Up An Ergonomic Workstation At Home