Driving consistent revenue growth is far beyond providing great services or launching an amazing product – it’s about learning how to enhance brand awareness via social media platforms.
Being successful means targeting and “hitting” the right audience, at the right time, with the right content.
The Internet has opened up many new marketing opportunities, particularly through social media, but has also set a demanding task.
Learn how to use this valuable promotional tool we have been given, and get the best out of it.
Choose the channels
If you want to use social media to promote your brand, you need to start by selecting the right ones first.
Revise the latest stats for each of the most popular media and see which ones are best suited for your business.
Facebook still has the largest user-base, it is slightly more used by women, but a great number of men is also present.
It allows its commercial users to promote their brand through their actions, as well as paid ads.
The users are also very likely to click on the ads depending on the relevance of their business to them.
Instagram is usually preferred by younger audiences (under 35).
Most Twitter users are between ages 18 and 29.
The main downfall of this network is that more than half of the accounts are only used for following and do not actively post.
The facts go on.
Select the content
The content you decide to publish on your social media accounts has to be planned and carefully selected.
First of all, the content has to be relevant and of value to a reader/visitor.
It has to support your brand image in every way.
Also, it should include your offer, but not just that.
You do not want for people to perceive you as purely commercial and promotional, but they want you to be good daily reading.
Mind certain days and seasons and adjust your content to include them.
There is an official “day of” everything in the calendar, so use it.
More serious issues will have days, weeks, and months of raising awareness.
Keeping track of all of these will make you relevant and current.
Engage the followers
Your content is the first tool in the line of engagement, to call it that.
That should be one of the first reasons for someone to pay you a visit.
Apart from that, you need to offer reasons for people to come back to your profile frequently.
You can do so by organizing contests, giveaways, and special time-limited offers.
Giveaways are usually based on a like-and-share principle, so more people will have a chance of viewing your profile.
Also, conduct surveys as people like to be asked to share their opinion and they will feel like you care.
Now that you have provided quality content and engaged your reader’s attention, it is time for you to react.
This should be the spontaneous part of your social media campaign.
Comment and share the relevant content posted by your followers.
Make sure that whatever you do is tasteful and mindful of the brand’s image.
If you require your staff to engage, make sure you educate them first on the type of content and actions you allow.
Also, show a bit of personality. Share photos of your staff, of course, only the appropriate ones.
Twitter has brought hashtags in our lives and now we are very close to tagging the content of our fridge.
Since hashtags are used everywhere now, you can use them to your advantage.
Apart from Instagram where more hashtags mean more visibility, the rest of the social media prefers the targeted use of keywords.
You can create your own hashtag, but using it with certain keywords is wiser.
This way, your content will also come up in front of those who did not specifically search for you.
Get the attention of the influencers
Social media influencers are a new big thing.
These people have become famous for promoting their work, ideas, or lifestyles online and they have thousands, even millions of followers.
Having an influencer participate in your campaign, will automatically get their followers on-board.
You can ask them to talk about a mutual cause, or perhaps write or video a review of your products or services.
Again, the influencers you select should have shared values and promote similar ideas as your brand does.
Otherwise, it is pointless and the chances are that the followers will hear your name but they won’t remember it.
Organize a team
There are three major social media management models and they involve “multiple hub and spoke” where experts advise different teams on how to focus their social media activities.
If it makes sense in your niche, you can also use white label SEO, for your marketing campaign and get a discount there.
Distribute the service further so you can actually earn money and have a greater budget for your promotion.
“Command Centre” is a team of experts working on this project alone supplied with the right tracking and analytic tools.
Finally, there is the “holistic approach” where everyone within the company has their role in the process.
If you want to take your social media campaign seriously, you need to treat it like a project.
This means that, depending on the size of your business, you need to have a team or at least a person in charge of it.
You can certainly, encourage the rest of your employees to engage and increase the traffic on the profile.
Out of all other marketing strategies, social media platforms are most like a traveling salesman.
You need to knock on the right door and have the right story to tell and a product to promote in order to close a sale.
You are offered a face-to-face, warm and human interaction, with a great advantage that no one can shut a door in your face.
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Bio: David Koller is a passionate blogger and copywriter for Media Gurus, mainly interested in SEO and Digital Marketing.