To truly be successful you must learn ways to double website traffic through social media.
Today, it is considered that social media is one of the most effective ways to connect and build a relationship with potential customers of businesses.
It is one of the best practices to create a successful online presence of your business.
To back this up, 92% of small online business owners consider social media as an important tool for the success of their business.
Social media will help you build your branding and establish it, create a community who will support and patronize your business, and boost your online traffic.
With the fact that users of social media around the world will most likely reach 3 billion by 2021, this has established to be the best way to search and engage with your target audience.
Here are 5 Ways to Double Website Traffic through Social Media in a way that will drive traffic to your website.
1. Optimize Content for Each Network
Social media sites differ in how they show and process text posts and multimedia posts.
It is important to be mindful of that information to take into consideration in creating social messages for your different social media platforms.
It is a perfect opportunity to showcase the variety and flexibility of your posts based on the different strengths and characteristics of each platform.
For example, Twitter is a microblog that only allows 280 characters in each tweet.
This means that you need to convey your message in less than or equal to 280 characters.
It will exercise your creativity in making messages that are short enough but delivers the message clearly and effective.
Doing this can completely make your page and content stand out among your competitors.
2. Focus on Visual Content
Psychology says that our amazing brains process visual materials 60,000 times quicker than text materials.
Social media platforms are making priorities for users who post with fascinating photos and videos because of the rising need to bridge the short attention span problem of social media users.
Facebook image posts entice 39% more engagements than text posts.
On Twitter, images and video tweets are 200% more engaging than normal text tweets.
Lastly, LinkedIn’s image posts grab the attention of 98% of users and most likely to leave a comment on it.
Not because you add a visual content, it means that your post will automatically be more engaging to your audiences.
You always need to incorporate the value of the post to your visuals.
It should support each other because it should be related to each other.
3. Promote your Blog Posts
Your blog posts should include the maximum exposure it deserves.
You worked hard for the content, and it should be promoted effectively for many viewers to read it.
An effective way is to promote it in your social media accounts.
According to a research, brands that produce 15 blog posts every month and shares it through social media will get an average of 1,200 new leads on that month.
It is evidence that you should start promoting your posts now.
You do not want your readers and visitors to miss your new content posted in your blog; you need to notify them through your social media accounts that you have new content.
Instead of promoting mainly the title of your post, you may want to experiment with these ideas in your blog post:
- Quoting fragments from your article
- Leaving a question for your target audiences to answer at the end of your article
- Showcasing different images
- Altering your headline every 2-3 months
After promoting your content, you may let your visitors share your post on their own.
You can make that easy by leaving a share button to different social media platforms for your readers to share it on their accounts.
One person sharing your post can reach all of their followers, where at least one of those may share it also on their profiles, and the cycle continues.
Most viral contents are running through this process.
You might want to make your social share buttons as visible as possible.
You can pattern it in your website’s aesthetics, but if you think they may not see it, you can design the buttons to its normal colors.
Readers don’t want to waste too much time in finding share buttons, so you need to make it easy for everyone.
5. Engage with your Audience
Never forget to engage with your target audience.
That is the whole point of making social media accounts – to connect and build a relationship with your audience.
Social media offers a variety of ways to let you engage with your target market.
As much as possible, you need to respond in the quickest time possible because online users value the speed of brands answering messages right away.
Engaging with your potential customers is not only for building relationships, but it is also a great way to boost traffic to your site.
An underwhelming 11% of users only receive a response from brands, so it is easy to capitalize on this opportunity. You may:
- Co-host or engage in Twitter Chats
- Reply to comments, posts, tweets, and replies mentioning your business
- Listen to different hashtags
- Be an active member of relevant forums related to your business
Now that you finally have these five steps, you’re all set to go.
Make sure to smartly and creatively implement these methods to ensure your customers are hooked and here to stay.
Kenneth Sytian is the CEO of Sytian Productions, one of the leading web design company in the Philippines. He has been designing websites and developing web apps for more than a decade. He is considered as one of the top influencers in web design and development.