What Is Guest Posting and Why Should I Do It?

what is guest posting and why should i do itIf you have a business or blog, you should be looking into guest posting on blogs.  Guest posting is when you write an article on a blog which is not your own.  Guest posting is not when you write a post about your company/blog and pay for it to be featured on a blog.

There is some debate amongst the blogging community on whether or not a guest poster should be paid for their post.  In my opinion, guest posters should be compensated for their post but the compensation does not need to be monetary.

Here at TOTS we accept guest posts.  We do not pay for the post, but in exchange we will include a short bio at the end of the post which includes a link back to their blog/website.

How is this fair compensation if you just said that people get PAID to guest post?

 

The answer is three-fold.

Relationships.  Guest posting starts to build relationships with other people and brands.  Not to toot my own horn here, but I think TOTS is a great brand to start building a relationship with.  Not only do Cat and I work extremely hard on TOTS, but we are also small business owners and have an extensive group that we network with.  On the flip side I have guest posted for sites who I wanted to build relationships with and guest posting is a perfect way to get your foot in the door.  The brands not only get to know a bit about you, but they can also see your work ethic.

Exposure/Traffic.  Guest posting is a super cheap (cannot get cheaper than free) way to expose your brand to a relevant audience.  To gain the most from any exposure you get make sure to post on relevant blog, not just ones that have tonnes of followers.  For example, my business From The Stash sells used cloth diapers.  It would not make sense for me to guest post on TOTS, as most of our readers are here to learn about business.  However I would guest post on Housewife Mama or Zephyr Hill as Stephanie and Anne post about cloth diapers on a regular basis.  Make sense?  If your business links are in your bio you might even get some click-through traffic.

Link Juice.  We have talked about link juice and page rank before.  Don’t know what I am talking about?  Check out our post on What is PageRank.  If you make sure your link(s) are DoFollow and are from a reputable site you will get some good link juice from it.

Have you guest posted before?

P.S.  If you are thinking about guest posting on TOTS or TOTS: Family, feel free to shoot us an email at info@thinkingoutsidethesandbox.ca.

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