Building an editorial plan with SEO in Mind as a content editor looking for more readers, interactions, get promoted and generate more sales with your website it is absolutely crucial.
The Step-by-Step Guide to Building an Editorial Plan with SEO in Mind
But how should you do it? Editorial teams are often put into the front line of SEO.
Here you can find a step-by-step guide to building an editorial plan with SEO in mind:
Have A Good Editorial Plan
A good editorial plan is much more than a simple to-do list. Your plan must take into account several variables such as audience targeting, content quality and tactics on how to achieve your goals.
The plan needs to encompass everything that you consider essential to your strategy, and should be detailed, not just an overarching description.
The more detailed it is, the better your colleagues will understand it, and they will be more efficient at putting your plans in place.
As SEO concerns all aspects of business today, your plan needs to be understood by all departments, and should be disseminated and explained as much as possible.
This means that no matter what your latest campaign expounds, it will automatically fuel SEO, and require less amendments to get it in good shape.
Have Long-Term Goals
An editorial plan with SEO in mind must have long-term goals.
Where do you want your website to be in the future?
Things like domain authority or online reputation take time to be established so in this business it is crucial that you plan ahead and have your long-term priorities in mind.
A long-term goal plan will help you define your vision and mission, and it must be shared with your entire team.
Having a well-established long-term goal is essential as it should realistically dictate almost every move you make.
Before you post anything on line or update a social media post, you should be asking yourself: how does this help achieve my goal?
Without this question streamlining all of the steps you take as part of your campaign strategy, your best laid plans could easily lack cohesion and appear sporadic and random.
When this plan is properly in place, what you want and what you are trying to establish should be clear to your audience with every post, even if you don’t say so explicitly.
Deciding what you want long term is the best way to determine appropriate short term action.
Know Your Audience
It is essential that you know your audience, their gender, age, preferences, where they come from.
When you understand your audience you know what content they would prefer to read.
The better you know your audience, the better you can plan you content and SEO strategy.
When you know what works for who, you can define your content. Short articles will work better at certain times.
Videos often get better shares on social media. Therefore you want them on pages with great headlines that catch your readers’ attention.
Plan your strategy to maximize the results, and keep testing and improving your initial ideas.
Making sure that digital marketers have a good understanding of analytics is essential in these areas.
The days of assuming details about your customers are long gone.
Instead, determine exactly who, when, and why people come to your website.
You will capitalize on that knowledge provided you understand it.
Keep Focusing On Good Content
To master SEO you are going to need quality editorial content. Without that editorial, building an editorial plan with SEO in mind is useless.
Content should not be harmed while optimizing the article. And SEO should not get in the way of producing quality editorial.
Take advantage of tools such as UK Writings, a writing app that can help you write better and faster and make your writing a fun experience.
The Ginger Software includes features such as grammar checker, sentence rephrase, translations and text reader, among others.
Clear and accurate content is key for SEO optimization.
Years ago, stuffing your article with keywords was enough to rank, however search engine crawlers are more sophisticated now.
Algorithms examine quality when they promote content, and any article that using too many keywords is interpreted as spam.
Quality is absolutely the key to SEO in the modern market.
Keep Google Happy
When building an editorial plan with SEO in mind and producing content you should always have Google in mind.
If a column got a nice organic ranking, you absolutely want to boost it as much as possible.
Articles that reinforce your website identity or provide internal links can go a long way to achieve this goal.
You will need articles that fish for relavant keywords to reinforce them on other articles well ranked on Google.
To help you find the right keywords you can take advantage of tools such as WordStream, that has a Free Keyword Tool that allows you to get improved results, advanced filtering and customized data in your account.
How does Google see you?
To check how Google is seeing you, use Internet Marketing Ninjas, a SEO on-page optimization tool to see the important SEO content on your webpage URL the same way a search engine views your data.
Use this tool to review your pages and crawl URLs from a competitor site.
Use the Small SEO Tools Keyword Density Checker to enter a URL or paste an article. Choose the number of keyword results to display, and how many words per phrase.
Your results will display; you will see the count and density starting with the most frequently used words and phrases.
There’s no doubt at all that Google is the most used and most effective search engine. Tailoring your content to their requirements is the smartest move you can make.
Appearing in the top 3 search results for google should absolutely be considered a long term goal. Winning this result undoubtedly gets the most traffic, and as a result the most conversion leads.
In summary; building an editorial plan with SEO in mind must have an excellent strategy to engage your audience. And your editorial pages must be optimized for search engines by having tailored content, great links, headlines and target keywords.
Gloria Kopp is a digital marketer and a business consultant at Academized. She writes expert columns at Huffingtonpost and Australian Help blogs. Gloria is also a resume editor and proofreader at Resumention, where she shares her career guides and advice