Stampington & Co‘s magazine Where Women Create features the workspaces of various women in creative lines of work; quarterly Where Women Create BUSINESS tells the stories of similar businesswomen in beautifully photographed articles and gives would-be entrepreneurs useful practical information. I’m thumbing through the Autumn 2014 issue as I write this, but other issues have had similar though not repetitive content.
The first thing I notice about any Stampington & Co magazine is the quality and weight of the paper making it a tactile pleasure to read. It is a thick magazine that is not cluttered with advertisements. There are a few advertisements in the front and several, mostly for other Stampington & Co magazines, in the back; even the ads are visually appealing. The photos are lavish, colorful, large and plentiful. All of these things, I’m sure, contribute to what I consider a hefty price tag for a magazine ($15 an issue), but I’d rather pay more and get this kind of product. If it wasn’t pretty and high quality, I wouldn’t buy it at all; even though the information is useful. It’s a lesson in pricing at any rate. Even though the price tag always makes me hesitate, I’ve managed to buy every issue so far.
The price is really the only thing I don’t love about the magazine. The Autumn 2014 issue features articles on a fabric and pattern designer, a photographer, an olive oil company, a publisher, and many others. The featured business owners often give a list of business tips helpful to new businesses in addition to telling their own stories.
Sometimes, I’m not sure how to apply these stories to my own situation. For example, Liesl Gibson of Liesl+Co started her business by designing and sewing clothes for her daughter. People admired her work and her business was viable in less than a year. I can relate to the first part of the story and it gives me hope that my businesses can go somewhere. On the other hand, Gibson already had experience–and, I’m sure, contacts–as a fashion designer. That makes me feel a little hopeless of ever getting anywhere; especially since I started much later in the game with not much of a network.
The regular columns include legal, PR, and accounting advice, among others. These are usually two-page spreads, doling out this sometimes drier information in bite size, with appealing laid out portions. This issue has articles on “Instagram for Retailers” and “Presenting to a Wholesale Company.”
Although much of the information is geared towards businesses that sell a product (rather than a service), the magazine is interesting and valuable no matter what your business is. For a long time, I didn’t subscribe because there was no savings off of the newsstand price, but they do sometimes run promotions during which you can save a little bit by subscribing. Keep checking!
A girl can dream–maybe someday my business will be featured in Where Women Create BUSINESS!
Do you read any business periodicals? What can you recommend and why?