Ways to Use Humour in Online Marketing

When you’re trying to get more readers to visit your blog, using social media and other forms of online marketing can help. Yet there are ways to use online marketing that will be more successful than others. Think about websites you like to visit or corporate profiles you follow on Twitter. The chances are good that they combine useful information with a sense of humour. There’s nothing like a funny video or top ten list to brighten your day and make you want to share your find with the rest of your social network. If you run your own website, you’ll want to harness the power of comedy and keep the internet’s viral nature in mind.

Incorporating Humour into your Website

As you get started with creating a blog or ecommerce business, you may use a website builder to help give ensure that it looks professional and stylish. Eye-catching design can include bold graphics and compelling photographs. You’ll also need to organise your products in a clean layout, and update your content regularly to stay fresh and relevant. When it comes to information about your products or services, you can use website templates to stay professional and on-topic. Yet a sense of humour can be incorporated even on your main website with light-hearted descriptions and entertaining bits of news.

Reference Pop Culture and News Stories

One easy way to draw in your readership with humour is by utilizing current pop culture trends. If you see a news story in the media that captures your interest, use it in a humorous blog entry by relating it to your business. Use your company Twitter and Instagram accounts to send up celebrities or offer your take on relevant news stories. Customers love it when their favourite businesses don’t take themselves so seriously. Keeping a finger on the pulse of pop culture will also help your brand stay relevant.

Consider Video Marketing

Shooting a humorous video is a popular approach for many brands. You can showcase your product in a funny, low-budget advertisement or simply lip synch to a popular tune. When it comes to internet humour, absurdity tends to be rewarded with page views. Don’t be afraid to go out on a limb and create something that hasn’t been done before. Your brand may go viral as a result.

Get your Fans Involved

Posting humorous personal stories and your own thoughts about current events can make your blog more engaging and get readers coming back for more. Yet the beauty of online marketing is that it’s a two-way street. Get your readers in on the joke by asking them for their own humorous anecdotes or creating silly contests for them to participate in.

The more interactive and entertaining you can make your website, the more traffic it will draw. There’s no need to go beyond your comfort level or make a fool of yourself to incorporate humour into your marketing plan. Simply loosening up and having fun with your online presence will go a long way.

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One Response

  1. Kersten Kloss August 4, 2013

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