Facebook has massively grown its number of users to 2 billion worldwide so Best Practices for Facebook ads is very important.
This is the main reason why a lot of brands and online marketers leverage the social network’s advertising service.
Here are 5 Best Practices for Facebook Ads
If you’re not using Facebook Ads now, you’re making a huge mistake.
Since most people spend a bulk of their time using Facebook, you as an advertiser can take advantage of its amazing targeting options. The tools are very easy to use which makes managing your ads hassle-free and convenient.
Are you looking to run Facebook ads to attract customers to your eCommerce website?
Since you’re just starting out, I’ve prepared a guide for beginners of best practices to put you on the right track with Facebook ads.
Hopefully, this guide will help you get the best return on investment.
Understand your target audience.
One of the best secrets to increase your conversions is to define who your target prospects are.
It’s crucial that you reach those who are likely to show interest in your offers and do business with you.
Remember that running ads without a definite idea of your audience is like taking a road trip without any direction.
If you’re able to know your audience, you can use Facebook’s ad targeting options to their fullest potential.
Choose from several targeting filters which include but are not limited to Age, Gender, Languages, Locations, and even Relationship.
Choose visually appealing images.
People on social media get attracted to compelling visuals.
Images are more likely to garner attention than plain text, which is why Facebook Ads are a great way to make your brand messages stand out from the competition.
Here are a few vital tips that will help you optimize your images for great results:
- Feature real-life customers – Get your current customers to “do the selling” for you by taking photos of them and using these photos for your Facebook ads. This breeds trust and familiarity with your prospects.
- Use a color scheme that stands out – Since Facebook has a blue and white color scheme, avoid using these colors. People are accustomed to them so make sure that you pick vibrant ones like orange or other hues.
- Pay attention to image quality – It doesn’t matter whether you take images using a digital camera or your phone; what matters most is that they have a high resolution. Your image size should be 1,200 x 628 pixels.
Decide on your advertising budget.
How much should I spend for my ads on Facebook? This is a common question that all beginner advertisers ask. You can’t just think of a budget and instantly test it without careful planning.
A smarter way to decide on a budget is to establish a revenue goal.
What is the amount that you want to generate from your ads within a campaign period?
This is your ROAS or return on ad spend.
Before you finalize your budget, go back to your goals and match them with your current situation.
Let’s say your goal is to drive 10,000 customers to your online shop.
However, you don’t have an established social media presence yet.
With these facts in mind, most likely you’ll be investing more money into Facebook Ads since you’re still building up your brand awareness.
Choose a delivery schedule.
Yes, you’re able to control exactly when your ads will be shown to your audiences. More specifically, Facebook gives you the flexibility to set a start and end date and time for your ads.
For example, during Mondays for 3 weeks, you want your ads to begin running at 9AM and end at 6 PM.
If not, you can set them to run all day.
Facebook provides a grid that advertisers can easily click and drag to set your desired hours.
Social Media Examiner advises that when scheduling your ads, you need to consider the time zone of your audience.
You might accidentally choose your local time zone when your targets belong to the other side of the world.
Split test your ads.
Any marketing campaign would not be as successful as it should be without split testing.
Split testing entails comparing two versions of the same thing to see which one performs best.
Facebook enables you to split test your ads so you can utilize the version that gets you the best bang for your buck.
Facebook can make duplicates of your ads and you pick which variable to test.
For example, if you’d like to know whether the mobile or desktop version of your ads performs better, then split test their placements.
Under Variable, select the option Placement.
There you have it: The 5 best practices for running your very first Facebook ad campaign.
As you gain more experience, you’ll be able to fine tune your messages to attract many qualified customers to your ecommerce online store.
To sum up everything we’ve discussed, remember to gain an understanding of your audience, choose images that grab attention, decide on an optimal budget and schedule, and conduct split testing. Good luck!