FREE Mobile Marketing Trends and Small Businesses eBook

FREE Mobile Marketing Trends and Small Businesses eBookRight now on Amazon you can get this handy Mobile Marketing Trends and Small Businesses eBook for FREE! This is a great waya to help you get starting using mobile devices to further your business.

Marketing can simply be defined as the art of selling products. This implies that marketing aims at understanding the needs of the customers and creating a product or service that the customers are ready to buy. Today, marketing is not as simple as it used to be. Marketing is changing and so is the marketplace. The main reasons for change in which marketing is done are changing technology and globalization. Today, the marketplace is digital rather than physical. This is the underlying concept of mobile marketing or mobile commerce.

Traditionally, mobile marketing can be defined as marketing in a moving fashion whereby companies make use of mobile promotional methods for selling their products and services. The best example of this is the moving billboards used for selling products and services. However, with the emerging technology, this definition has been replaced. Today, mobile marketing means selling products and services to the existing as well as the potential customers with the help of any mobile device or a network. Mobile commerce is an interactive form of marketing whereby companies and organizations are able to remain in touch and communicate with their customers as and when required.

Mobile commerce is customer controlled as opposed to traditional marketing and even e-commerce. When an organization or a marketer has to sell products and services, he has to wait till the customer agrees to take part in the exchange. Even after the exchange of products and services has been agreed upon, it is the customer who controls the exchange by defining the rules of the transaction. It is the customers who decide what information they need, what are they interested in and what price are they ready to pay for a particular product or service. This is perhaps one of the main reasons for mobile marketing becoming popular.

There are various ways in which mobile marketing can be achieved. One of the most popular methods of carrying on mobile commerce is by making use of SMS or short message service. This was perhaps the very first means using which companies and marketers would sell their products and services. With the changing technology, the methods of mobile marketing are rapidly changing. Today, mobile commerce can be carried out using MMS, web, Bluetooth, and even location based services. Mobile marketing is indeed the most popular and easy means of marketing which is used by marketers these days and is gaining more and more popularity with each passing day.

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