Brilliance in Advertising: Public Radio’s Reach

Brilliance in Advertising: Public Radio's Reach

I was floored when I recently read this article from Nielsen that public radio reaches 32 million Americans each week. That is a lot of people, but then I realized that I am one of those 32 million, so why would I think anything less?

With the availability of CD players in our most vehicles and the fact that you can usually hook up your smart phone or music device very easily, I thought most people actually used those devices instead of listening to the radio while they drive. I was wrong, and rightly so, because I usually choose the radio over a CD myself. Others of the 32 million may be listening to the radio at their work desk or while they exercise, but no matter where they listen, they are still listening.

nielsel

Because I listen to the radio daily while I’m driving I can probably list a handful of the advertisements played frequently on my favorite station.  I only know of one local laser hair removal company and I only know about them because of their radio ad. If I ever decided to take the plunge and decide to laser remove my hair follicles, I know who I would call first. I think I would even trust them too, because my local radio DJ is a satisfied customer.

[ctt title=”Brilliance in Advertising” tweet=”How many American does public radio reach A) 10 Million B) 27 Million C) 32 Million. Click to find out. #totsbusiness” coverup=”BlL0w”]

Though visual advertisements, by way of video, billboard or magazine pages are a very effective to reach an audience, we cannot discount public radio and its’ 32 million listeners (in America alone).

Next time you want to purchase an ad you should include a radio spot in your decision. You never know how well a silly jingle, disc jockey recommendation or even a B-list local celebrity’s voice could sway the purchasing decisions of your potential customers.

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