AI and Content Marketing – What You Need to Know is a very popular topic today.
We as a society are becoming increasingly reliant on technology to do some of the basic stuff our brains might be tired of.
However, the power of Artificial Intelligence (AI) and Machine Learning (ML) has taken things further and we now have algorithms that are perfectly capable of learning and doing complex calculations for us.
From smart home assistants to unmanned facilities, experts predict that by the year of 2020 almost 60% of all jobs that exist today will disappear.
While almost every industry is affected by AI, here we’ll focus on how AI is already impacting the world of content marketing.
Table of Contents
Automatically Generated Content
Artificial Intelligence today is perfectly capable of automatically generating content for simpler topics like sports news and stock updates.
Computers have recently done a lot of writing, like penning a screenplay for a short film.
Every person that uses the internet regularly must’ve read automatically generated articles on various topics without even knowing it.
News companies like Associated Press and Fox have been using machines to generate content for years and the trend is only getting stronger.
It’s also worth noting that Instagram and other social media platforms have started using automatically generated content for campaigns with great success this past year.
Microtargeting
This process basically means targeting a particular user with a message or an image at the right time in order for them to resonate with the user.
With so much raw data segmentation has become increasingly difficult.
This is why we need the AI today to do some of the work.
AI can easily be taught to detect more basic variables, like determining the gender of people.
Mistakes, like identifying gender, are in the past.
This lets you connect in a more direct manner with more readers and thus get more traffic.
Chatbots
Computer programs that are completely controlled by AI in order to communicate with the users are called chatbots.
You’ve probably noticed a certain agent contacting you upon arrival on a website, asking you if they can be of help.
These are chatbots, they are more than capable of performing simple conversations with the users and answer to some of the questions and concerns they might have.
Chatbots have become even more widespread when companies such as Uber started using chatbots in order to help their users request an easy ride.
Predictive Intelligence
With predictive intelligence, marketers are able to understand the needs of an individual user.
This also means AI will personalize the content to the users predicted liking.
This process is used to greatest effect in lead scoring.
Lead scoring is a system that lets marketers determine where their prospects are in the buyer journey.
While manual lead scoring may net you some results, predictive lead scoring will let you significantly accelerate the sales process.
Lead scoring will point out which of your customers are ideal.
This is possible by analyzing customers purchasing history and past behaviors.
By using predictive intelligence in your content marketing campaigns you’ll also get to know which of your content is effective and which isn’t.
Improves Customer Experience
It’s vital to understand that AI as a technology is advancing at a rapid pace.
This means that what we know of Alexa and Cortana today may be completely different in the future.
Computers today are perfectly capable of intelligent assistance.
This essentially means that customer experience today is unlike anything we’ve seen in the past.
Sure, there still may be days when you’ll have to call the IT support for some of the technical stuff.
But when it comes to browsing the web and using your devices to their full extent, AI assistants will be there for you every step of the way.
Content Curation
This is a process where marketers do everything in their power to find, organize and share the highest quality content that’s relevant to their industry.
This is no easy task and it gets tiresome for humans to do.
Today there are AI tools that can do this for you.
Just imagine the sheer amount of content that is uploaded every day.
Even the machines and crawlers take a long time separating the good from the bad.
Content today is created with the idea to move a certain user through important awareness stages.
Without awareness people will not to buy a product or service in the future.
With AI, marketers can consistently upload relevant content for their target audiences.
Bottom Line
The odds are low that we reach the stage where computers like Skynet in the Terminator exist.
What we know of AI today will be significantly increased next year.
This is why the influence of Artificial Intelligence will continue to grow.
Marketers that using AI now will have a significant advantage when AI becomes absolutely necessary.
Author Bio: Chloe Smith is a cycling enthusiast and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea. (or more honestly binge-watching the newest Netflix hit show).
