Building a multimedia platform that includes video is a great way to expand your audience, as you can attract people who love visuals. Videos are also a great way to significantly boost your seo rankings on search engines.
When you realize that YouTube is the really the second most powerful and most influential search engine behind Google Search, then you know you need to add video to your marketing strategy.
Earlier, we shared ideas on how you can add video to a blog. An often overlooked piece of the puzzle is the number of platforms you can use to publish video. Today we can go beyond YouTube. With the popularity of Vine, Instagram video, Facebook Live and Periscope, video still remains one of the most effective ways to reach your audience.
Whether you are posting your own videos, or curating videos that your audience would find interesting, you can easily create a video marketing strategy to expand your audience and provide value for tribe.
Nine Ways to Create a Video Marketing Strategy
Make Your Blog Multimedia
Text-based blogs can get a little monotonous. Adding in good pictures, and even a short video within the blog post can add a lot of visual interest, making it more likely that people will visit, comment and share. You can also add a video introduction to your website instead of the normal blog or home page.
Use in Training
If you want to explain a process, it can be much easier to show your audience with a video instead of a text-based tutorial. Whether the process or how-to includes physical movement such as tying the perfect know, or screenshots to show how to add a meta description to a blog post, video can be an easier approach to get your point across.
In addition, video is a great way to train your contractors, affiliates, and others. You can teach people how to do simple to complex things via video. It’s almost as good as being there in person.
Add to Your Email Campaigns
You can include videos embedded into your emails with a play button, or include a link to the video inside your email with a description of the video you want your list members to watch.
A fabulous way to get started with video is to add exciting announcements to your blog using video. Announcements can be made quickly with your webcam and the microphone that comes with your computer.
Are you launching a new product or service? Have you been featured in the news? Maybe you’ve written a guest blog post and you want your blog visitors to know about it. In each of these instances, a quick video is a great way to share your good news.
Cover an Event
Are you attending a live event? Be sure to include a video marketing strategy in your event planning. You can create a pre-event video to tell fans a little bit about the event, and a couple things you’re excited to see.
While you’re at the event, you capture video clips with your phone and share them on social media during the event so your fans can follow along. You can take it a step further and put the clips together, add some annotations, music, and commentary, and you have a wonderful video to share with your audience.
Add Customer Reviews/Testimonials
Many people automatically think “text”” when it comes to reviews and testimonials. However, an easy way to integrate reviews and testimonials into your video marketing strategy is to simply ask people to submit these via video.
Ask your customers to make video testimonials or do product reviews for you. It’s a great way to add interesting content to your website, social media, and other networks.
A great use of video is to demonstrate anything to your clients. Whether you have products or services, you can give them examples via video about how to do things such as how to format a blog post on WordPress, or how to cut an avocado. It all depends on your niche.
Are there movers and shakers in your industry that you’d like to interview? Using Google Hangouts, you can gather together a roundtable of experts, record it, edit it and use it in later.
Use as Content on Your Social Networks
Networks like LinkedIn offer space to put up a video. Why not make a video introduction showing a short compilation of the type of work that you do to viewers who find you there.
Finally, don’t forget to add a call to action with every video. If you’re speaking in the video, you can tell viewers what to do next. If your want to use a text-based call to action you can direct viewers to their next steps with a caption.Of course there are always call to action buttons and graphics you can include as well.
Whether your call to action is to like, share, vote, or buy, it’s imperative that you identify a way to leave your viewers with a clear idea of what they should do next.